Technology is evolving rapidly, and UX and UI design have become more important than ever. Gone are the days of clunky interfaces that didn’t work properly. Nowadays, it’s all about providing easier, cleaner, and more accessible options for businesses to stay competitive. Did you know that 94% of first impressions are based on design?
UX and UI designers are tasked with creating digital experiences that are not only aesthetically pleasing but also functional and easy to use. As we move forward, there are certain trends that we will be seeing more of this year and in the future when it comes to UX and UI design.
This is set to be a major influence in the field of UX & UI design in the coming years. It can enhance the user experience, increase engagement and conversion rates, build brand loyalty, and help tackle information overload. With advancements in technology, personalization is becoming more accessible than ever. It’s no surprise that 75% of customers prefer to shop from brands that provide custom digital experiences.
These are becoming the norm in UX design. Brands can stand out and build customer loyalty by offering physical and digital immersive experiences. These experiences are engaging, use advanced technology, and can improve the user experience across industries. Industry experts are calling 3D immersive experiences a major trend in customer experience.
AR is expected to become more mainstream in the coming years. It allows people to work with digital information projected onto the real world, which is particularly useful in retail for trying on clothes or envisioning furniture in their homes. Products with AR lead to 94% higher conversion rates, making it crucial for business success.
Micro-interactions are a fast-growing trend in 2023 that will continue to dominate in the coming years. They respond to user actions, like the heart icon turning red on Instagram when you “like” a post. Although small, micro-interactions have a significant impact on the user experience, making it more engaging and enjoyable.
This has been a trend for a few years, and it’s becoming even more popular. Not only is it easier on the eyes, but it can also help conserve battery life on mobile devices. That’s why big platforms like Instagram, YouTube, and Twitter have already adopted dark mode. In fact, over 80% of people are using dark mode on their devices nowadays.
Minimalism is a popular UX trend that simplifies the user interface by removing unnecessary elements. It’s becoming more common in web design, drawing attention to crucial page elements. With mobile screens being small, a minimalistic approach is ideal, and it’s no surprise that 41% of users prefer minimalist website designs.
Though it’s not a new trend, accessibility needs to be taken up by more than just the most cutting-edge companies. Designing for accessibility is not just a necessary task; it is a mindset and method that puts the user first, regardless of their skills or abilities. When done right, accessible design is attractive, useful, and always puts the user first.
Well, that’s it! We’ve gone over some of the top UX and UI trends that businesses should keep an eye out for in 2023 and beyond. Obviously, UI and UX have a promising future, and their trends are sure to keep changing. It’s important that businesses don’t just focus on meeting user needs right now but also anticipate, explore, and address any new user issues and expectations.
Capitalize on Forsys’ inventive UI & UX solutions for a frictionless digital experience
At Forsys, we specialize in client-focused UX & UI services, designed to engage and deliver tangible business results. We understand that people are the foundation of every business, which is why we’re here to help make sure your technology is designed with your users in mind. Our strategy, and UI and UX teams are experts in developing solutions that are easy to use as well as tailored to meet the user tasks and objectives of our clients.
Talk to our UI and UX squad to get a better understanding of our solutions and how they deliver growth-driven experiences to businesses.