July Edition • 2023

From our CCO's desk

Customer relationships have existed since time immemorial, and successful business transactions depend on positive alliances with clients. Starting from barter exchange to today’s technology-driven businesses, customer relationships have always characterized flourishing business deals. In the latest edition of our newsletter Forsys Frame, we look at how Customer Relationship Management (CRM) is evolving and will continue to power business growth - for companies who have and are in the process of adopting the solution.

Tim Fraser

Chief Customer Officer

The Journey of CRM & Its Impact

The journey of customer relationships started with companies manually collecting, recording, and tracking customer information in books using a pen. With the invention of computers, companies started using spreadsheets to capture and analyze customer information. Today, CRM has evolved beyond a contact management tool and promises a robust future for the solution thanks to SaaS and other modern solutions.

Here's a brief glance at the CRM impact across industries

Automation is one of the key benefits of CRM software that is reducing manual work, improving sales productivity, boosting conversion rate, automating report generation, enhancing customer satisfaction, and more.

Read our CRM success stories across industries.

Integration of Salesforce CRM with existing applications standardized processes, scaled business for a renewable energy client

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25% Increase in Sales Productivity, Forsys Implements Salesforce CRM for an Esteemed University

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Seamless Migration of 23-M Data Records & Merging of Technology Landscapes Using FloData

Read More

Upcoming Events

Dreamforce 2023

The biggest and most anticipated tech event that brings together the global Salesforce community for learning, connection, fun, and giving back.

Experience the magic of AI + Data + CRM at Dreamforce from September 12-14 in San Francisco and salesforce +. The Magic Continues..

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“Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them

– Kelvin Stritz

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