Customer relationships have existed since time immemorial, and successful business transactions depend on positive alliances with clients. Starting from barter exchange to today’s technology-driven businesses, customer relationships have always characterized flourishing business deals. In the latest edition of our newsletter Forsys Frame, we look at how Customer Relationship Management (CRM) is evolving and will continue to power business growth - for companies who have and are in the process of adopting the solution.
Tim Fraser
Chief Customer Officer
The Journey of CRM & Its Impact
The journey of customer relationships started with companies manually collecting, recording, and tracking customer information in books using a pen. With the invention of computers, companies started using spreadsheets to capture and analyze customer information. Today, CRM has evolved beyond a contact management tool and promises a robust future for the solution thanks to SaaS and other modern solutions.
Here's a brief glance at the CRM impact across industries
Automation is one of the key benefits of CRM software that is reducing manual work, improving sales productivity, boosting conversion rate, automating report generation, enhancing customer satisfaction, and more.
Read our CRM success stories across industries.
Integration of Salesforce CRM with existing applications standardized processes, scaled business for a renewable energy client
