April Newsletter

April Edition • 2023

From the CSO’s Desk

Welcome to the latest edition of Forsys Frame, which explores the importance of lead-to-revenue management (L2RM) for businesses. This topic has become increasingly relevant in recent years because of L2RM's power to provide a comprehensive view of the process that benefits all elements of the organization. As it encourages better cooperation between different teams and leadership in organizing their activities more efficiently, the uptake of L2RM has been steadily rising.

Sudha Krishna Sunkavalli

Chief Solutions Officer

L2R is the Key to Industry 4.0 Advancement

L2R provides companies with a comprehensive strategy designed to turn leads into paying customers. Composed of four distinct phases: lead generation, lead qualification, lead conversion, and lead nurturing, it is essential for businesses to succeed in the Industry 4.0 era, where customer understanding and meaningful connections are paramount.

58% of customers are willing to spend more on higher-quality customer service.
66% of customers want companies to be cognizant of their needs.
Companies that put the customer first are 60% more profitable.

Forsys' long-standing expertise in L2R transformation solutions has enormously benefited companies of all sizes across industries, enabling them to gain a better understanding of their customers, develop experiences that customers truly appreciate, maintain their footing, and thrive in today's highly dynamic business environment.

L2R Modeling 101: Proven Strategies That Maximizes ROI
Step 1 Unite teams with a single view of the customer	Step 2 Automate engagement, playbooks, workflows, & actions	Step 3 Leverage engagement data to fine-tune sales	Step 4 Evaluate progress & make modifications