This webinar has ended. Watch it on demand →

The Unified Services Revenue Engine

Bridging Opportunity to Delivery with Salesforce ARM & Rocketlane PSA.

Wednesday, September 9, 20268:30 AM PDT
45-Minute Executive Briefing+ Live Architecture Demo & Q&A
Reserve My Seat

Speakers

Don Fernando
Don Fernando Sr. Director, Agentforce Revenue Management, Salesforce
Srikrishnan Ganesan
Srikrishnan Ganesan CEO and Co-founder, Rocketlane
Pallavi Sowoji
Pallavi Sowoji Chief of Staff & VP Transformations, Forsys

The services chasm is costing you margin

For high-growth professional services organizations, the disconnect between sales quoting and project delivery is the primary driver of margin erosion, delayed kickoff timelines, and administrative drag. Sales teams configure deals in CRM, delivery teams staff and execute in PSA, and critical handoffs remain trapped in manual spreadsheets, rekeyed data, and misaligned scopes.

Join enterprise revenue leaders from Forsys, Salesforce, and Rocketlane for an executive session unveiling the blueprint for a modern, automated Services Revenue Engine. Learn how uniting Salesforce CRM, Salesforce Agentforce Revenue Management (ARM), and Rocketlane PSA creates a continuous, closed-loop operational flow from initial deal structuring to active project delivery and milestone billing.

Two acts, then a live demo

A conversation in two parts, followed by a live demo and Q&A.

Act 1

The Disconnect

Where sales-side quoting and delivery-side execution fall apart today — and why margin leaks through the gap.

Act 2

The Unified Engine

How Agentforce Revenue Management and Rocketlane PSA close the loop from quote to project to P&L.

Live

Demo & Q&A

Watch quote-to-project happen in real time, then bring your questions.

A real architecture, not just a pitch deck

Four things you'll walk away with.

Cross the Services Chasm

Eliminate the operational wall between sales quoting and delivery kickoff with automated, zero-touch project creation triggered upon SOW execution.

Hardcode Revenue Governance

Enforce platform-level gates like "No SOW, No Order" to protect deal margins, enforce rate integrity, and ensure clean billing schedules before work begins.

Establish Clear System Demarcation

Align system-of-record boundaries between Salesforce ARM (pricing, rate cards, SOW generation, billing authority) and Rocketlane PSA (capacity planning, consultant staffing, time tracking, live project P&L).

Proven Customer Zero Blueprints

See how Forsys runs its own global consulting operations on this integrated architecture — achieving a 40% lower TCO, 30% faster time-to-market, and 40% faster time-to-value.

One deal, two disconnected worlds

Deal structuring and quoting happen on one side. Project execution, staffing, and revenue recognition happen on the other — connected by nothing but manual handoffs.

SiloedSales & Delivery Teams
ManualSOW Generation
LeakingMargin at Handoff

Siloed teams manually passing data between sales and delivery

Manual SOW generation creates immense friction before a project ever starts

Disconnected skill and resource matching slows every handoff

The result: severe margin leakage between quote and delivery

One engine, from quote to cash

How Agentforce Revenue Management and Rocketlane PSA turn two disconnected systems into a single governed loop.

  • Opportunity and services quote configured, priced, and approved directly in Agentforce Revenue Management (ARM).
  • Approved quote automatically executes the SOW — no re-keying, no separate systems.
  • Executed SOW instantly creates a staffed project in Rocketlane PSA, with roles and effort carried straight from the quote.
  • Delivery, timesheets, and budget are tracked in real time against the original scope.
  • Project closure syncs actuals back to ERP for accurate AR/AP — closing the loop from quote to cash.

Impact of Forsys's Own Customer Zero

40% lower TCO
30% faster time to market
40% faster time to value

Forsys runs its own quoting, billing, and delivery on this exact Agentforce + Rocketlane stack — these are our own numbers, not a hypothetical.

Margin protection, enforced by the platform

Governance lives in the architecture, not a policy document — so nothing moves to delivery without an approved, signed quote.

  • An approved quote in Agentforce Revenue Management is the single system of record for every deal.
  • The platform physically halts progression until a digital signature is captured — no project starts on an unsigned SOW.
  • Only then does Rocketlane PSA create the project and begin resource staffing.
  • Shared capabilities — approval workflows, revenue recognition, AI-powered analytics — sit across both platforms, not duplicated in either.

Forsys, By the Numbers

750+ global workforce
300+ enterprise customers
$50B quote-to-cash operations pedigree

Built for revenue and delivery leaders

This session is built for the executives who own the handoff between sales and delivery.

Chief Revenue Officers (CROs) & VPs of Sales

Chief Operating Officers (COOs) & VPs of Professional Services / Delivery Operations

Practice Directors, PMO Leaders & Delivery Heads

Enterprise Architects, Salesforce Practice Leaders & Revenue Operations (RevOps) Executives

Built for people planning their own revenue engine

See the interlock, not just the pitch

Watch exactly where Agentforce Revenue Management ends and Rocketlane PSA begins — and what's shared between them.

Watch it happen live

A real quote-to-project demo, from services quote to a staffed, tracked delivery.

Steal Forsys's own playbook

The same architecture Forsys runs its own services business on, running live as Customer Zero.

Hear directly from the people building it

Leaders from Salesforce, Rocketlane, and Forsys, talking through what it actually takes to connect quote to cash.

Don Fernando

Don Fernando

Senior Director, Agentforce Revenue Management Solutions
Salesforce

Srikrishnan Ganesan

Srikrishnan Ganesan

CEO and Co-founder
Rocketlane

Pallavi Sowoji

Pallavi Sowoji

Chief of Staff & VP Transformations
Forsys

Ready to connect quote to cash?

Seats are limited — reserve yours for September 9, 2026 and bring your questions for the live demo.

Register Now