{"id":5985,"date":"2024-08-29T16:29:48","date_gmt":"2024-08-29T10:59:48","guid":{"rendered":"https:\/\/www.forsysinc.com\/blog\/?p=5985"},"modified":"2024-09-09T11:58:31","modified_gmt":"2024-09-09T06:28:31","slug":"forsys-revolutionizes-b2b-digital-commerce-launches-pioneering-online-store-on-conga-revenue-lifecycle-platform","status":"publish","type":"post","link":"https:\/\/www.forsysinc.com\/blog\/forsys-revolutionizes-b2b-digital-commerce-launches-pioneering-online-store-on-conga-revenue-lifecycle-platform\/","title":{"rendered":"Forsys Revolutionizes B2B Digital Commerce: Launches Pioneering Online Store on Conga Revenue Lifecycle Platform"},"content":{"rendered":"\t\t
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Research<\/span><\/a> has found that 80% of the companies leading in terms of customer experience have seen an increase in customer lifetime value due to their strong and well-executed B2B customer strategies. This key metric emphasizes that companies who offer a cohesive journey (from prospect to customer) and personalized experiences are more likely to achieve higher conversions, stronger loyalty, and increased revenue.<\/span><\/p>

However, only a few partners can build and design a robust B2B digital commerce platform that offers a consistent and organized customer experience across all the touchpoints. One such implementation partner is Forsys \u2013 a trusted partner in the technology and digital transformation space.<\/span><\/p>

Forsys has yet again demonstrated its proficiency by delivering B2B digital commerce to a global leader in the energy and utilities sector. Forsys built an online web store called <\/span>PowerShop<\/b> on Conga Revenue Lifecycle Platform (RLP) to redefine the energy company\u2019s Go-to-Market (GTM) strategies, improve operational efficiency, and enhance customer experience.<\/span><\/p>

In this blog, we will explore more about this first-ever B2B digital commerce on Conga RLP story.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The Need for a B2B Digital Commerce\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The energy solutions company from Zurich needed a solution to ease their GTM strategies and simplify operational complexities as they offer a wide range of products which include Make-To-Order (MTO), Assemble-To-Order (ATO), and Make-To-Stock (MTS) energy products. The company could see that the buyers were struggling with the lengthy process of browsing products, requesting customizations, placing orders through local sales, third-party, or other service channels, and receiving the order.<\/span><\/p>

A key insight per this<\/span> research<\/span><\/a> states that 78% of the buyers expect tailored solutions for their specific business needs whereas, 74% anticipate personalized experience based on their interactions. This highlights the growing need for customization in the B2B market.<\/span><\/p>

In addition, the buyers were also finding it difficult to source materials from multiple suppliers and deal in different currencies. To add to the complexity, inaccurate pricing and procurement gaps were further complicating and delaying the purchasing process. A slow and prolonged process highlighted the inefficiencies and the pressing need for a high-performance B2B digital commerce platform. Per this<\/span> partner<\/span><\/a>, 98% of the B2B companies struggle to provide high-quality buying experience to their customers \u2013 leaving a huge scope of improvement.<\/span><\/p>

Other challenges included operational hiccups while maintaining up-to-date catalogs with accurate pricing. Maintaining catalogs manually was prone to errors and was consuming a lot of time, especially when the price changes were frequent. This slow update resulted in outdated information, inaccurate orders, and poor customer experience. Besides, a lack of real-time visibility into the stocks and lead time posed a big challenge to the company. Without accurate and up-to-date information, buyers were finding it difficult to place or modify their orders.\u00a0<\/span><\/p>

Also, managing special pricing agreements and custom configurations for materials adds another layer of complexity. The intricacies involved in these processes often result in delays and errors in order processing, further impacting operational efficiency and customer satisfaction.<\/span><\/p>

Given these and other challenges, the need for a digital commerce platform was evident. Therefore, the company collaborated with Forsys for building the B2B online platform.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Forsys Builds the First-ever B2B Digital Commerce Platform on Conga Revenue Lifecycle Platform (RLP)\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Forsys in partnership with Conga built the first-ever online store on Conga RLP \u2013 a single, unified platform that offers key revenue generating solutions such as CPQ, Composer, <\/span>CLM<\/a>, and eSign in a single package. This way users do not have to switch between applications to create quotes, documents, contracts, and e-signatures to complete the entire process.<\/span><\/p>\n

Forsys built an intuitive interface for the buyers and integrated the <\/span>CPQ solution<\/a> with five external configurators to manage complex configurations. This way, users like Factory, product service units, local sales\/service units, third parties, and end users could directly browse and select products, get quotes, pricing, and delivery information. The webstore also allowed the users to change the order specifics before the order was shipped. This<\/span> research<\/span><\/a> suggests that 79% of the buyers prefer efficient self-service options in their purchasing experience.<\/span><\/p>\n

Other features built on the PowerShop store included:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ability to make transactions in multiple currencies.\n<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Real-time visibility into inventory and lead times.\n<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Integration with ERP for seamless flow of information and purchase.\n<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Embedded google analytics and reporting tools for insights into platform usage, customer behavior, and improved decisions.\n<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Key Features of PowerShop\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The PowerShop B2B solution provides a complete set of features to streamline catalog management, order processing, and customer engagement which ensures a seamless and efficient digital commerce experience. Here are the key features of the online web shop.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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