{"id":1017,"date":"2022-11-25T14:59:17","date_gmt":"2022-11-25T09:29:17","guid":{"rendered":"https:\/\/forsysinc.com\/blog\/?p=1017"},"modified":"2024-07-25T16:24:59","modified_gmt":"2024-07-25T10:54:59","slug":"top-crm-trends-businesses-need-to-know-for-2023-and-beyond","status":"publish","type":"post","link":"https:\/\/www.forsysinc.com\/blog\/top-crm-trends-businesses-need-to-know-for-2023-and-beyond\/","title":{"rendered":"Top CRM trends businesses need to know for 2023 and beyond"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1017\" class=\"elementor elementor-1017\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17b4d8a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17b4d8a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4129a7e9\" data-id=\"4129a7e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-331dcf7 elementor-widget elementor-widget-text-editor\" data-id=\"331dcf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">What does 2023 look like for CRM innovation? What\u2019s the growth trajectory of CRM?<\/span><\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1018 alignright\" src=\"https:\/\/forsysinc.com\/blog\/wp-content\/uploads\/2022\/11\/Blog-Top-CRM-trends-businesses-need-to-know-for-2023-and-beyond-300x160.png\" alt=\"\" width=\"822\" height=\"439\" srcset=\"https:\/\/www.forsysinc.com\/blog\/wp-content\/uploads\/2022\/11\/Blog-Top-CRM-trends-businesses-need-to-know-for-2023-and-beyond-300x160.png 300w, https:\/\/www.forsysinc.com\/blog\/wp-content\/uploads\/2022\/11\/Blog-Top-CRM-trends-businesses-need-to-know-for-2023-and-beyond-1024x547.png 1024w, https:\/\/www.forsysinc.com\/blog\/wp-content\/uploads\/2022\/11\/Blog-Top-CRM-trends-businesses-need-to-know-for-2023-and-beyond-768x410.png 768w, https:\/\/www.forsysinc.com\/blog\/wp-content\/uploads\/2022\/11\/Blog-Top-CRM-trends-businesses-need-to-know-for-2023-and-beyond-112x60.png 112w, https:\/\/www.forsysinc.com\/blog\/wp-content\/uploads\/2022\/11\/Blog-Top-CRM-trends-businesses-need-to-know-for-2023-and-beyond.png 1280w\" sizes=\"(max-width: 822px) 100vw, 822px\" \/><\/p><p><span style=\"color: var(--font-color); font-family: var(--primary-font);\">How will CRM platforms enable and empower businesses to wow their customers with the digital customer experience gaining momentum?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Customers prioritize positive experiences above everything else, and the stakes are high for organizations. In 2022, nearly <\/span><a href=\"https:\/\/www.salesforce.com\/news\/stories\/customer-engagement-research\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">90% of customers<\/span><\/a><span style=\"font-weight: 400;\">\u00a0 said the experience of a company was just as important as its products or services.<\/span><\/p><p><span style=\"font-weight: 400;\">As the countdown to 2023 is on, let\u2019s examine the trends and predictions that are expected to shape CRM next year and beyond.\u00a0\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Businesses to integrate operations with cross cloud<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">As businesses continue to leverage remote and hybrid work models, organiz<\/span><span style=\"font-weight: 400;\">ations are using the virtual lens to<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0filter tasks &#8211; from sales and market<\/span><span style=\"font-weight: 400;\">ing to operations and service. <\/span><span style=\"font-weight: 400;\">This could be one of the reasons <\/span><span style=\"font-weight: 400;\">why the <\/span><a href=\"https:\/\/www.infoholicresearch.com\/press-release\/the-global-artificial-intelligence-ai-enabled-crm-market-revenue-to-reach-72-9-billion-by-2023\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">global AI-enabled CRM market revenue is expected to reach $72.9 billion by 2023<\/span><\/a><span style=\"font-weight: 400;\">, and why <\/span><a href=\"https:\/\/pipeline.zoominfo.com\/sales\/statistics-about-artificial-intelligence\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">AI will be used in 90% of new enterprise apps by 2025.<\/span><\/a><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data integrity to drive customer loyalty\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">In 2023, clients are expected to engage with businesses that focus on data security, accuracy, and management. Additionally, higher preferences are expected for those organizations that will focus on integrity-driven AI usage and implementation.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A 2022 survey by Salesforce found that <\/span><a href=\"https:\/\/www.salesforce.com\/resources\/articles\/customer-expectations\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">57% of customers<\/span><\/a><span style=\"font-weight: 400;\"> raised issues related to transparency and the ethical use of data.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CRM adoption and usage to gain pace\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Believe it or not, <\/span><a href=\"https:\/\/focusonforce.com\/crm\/crm-for-business-growth-in-2022\/#A_CRM_is_used_by_91_percent_of_businesses_with_ten_or_more_employees\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">91% of companies <\/span><\/a><span style=\"font-weight: 400;\">with ten or more employees use <b><a href=\"https:\/\/www.forsysinc.com\/crm-services\">CRM services<\/a><\/b> to drive their business operations, and <\/span><a href=\"https:\/\/www.serversys.com\/the-future-of-crm-is-mobile\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CRM will clock more than $80 billion in revenues by 2025.<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">Not only is the CRM industry huge, but it\u2019s also growing at lightning speed. Integrated CRM platforms like Salesforce are enabling companies <\/span><span style=\"font-weight: 400;\">to unite their marketing, sales, commerce, service, and IT teams from anywhere, streamline the way they connect with prospects and customers to close bigger deals and grow revenue<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With businesses across B2C and B2B realizing the benefits of CRM tools, worldwide investment in this technology is growing.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CRM integration to assume center stage\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">As marketing, sales, commerce, and service will be connecting with customers across channels, departments will no longer optimize operations in isolation.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/www.salesforce.com\/blog\/customer-focus\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">78% of customers <\/span><\/a><span style=\"font-weight: 400;\">displaying a keenness for constant interactions across teams, 2023 will be characterized by a race towards CRM integration. Reason? Businesses are keen to foster a single view of the customer across all interactions, moving the customer-facing teams onto integrated platforms will empower them.\u00a0<\/span><\/p><p><b>Conclusion\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.salesforce.com\/news\/stories\/mulesoft-automation-trends-2022\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">2022 study <\/span><\/a><span style=\"font-weight: 400;\">found <\/span><span style=\"font-weight: 400;\">that the demand for automation has picked up pace in 90% of companies and will gain further traction in the coming years. It signifies that the time is ripe for businesses to jump on the Salesforce CRM bandwagon right away.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Organizations that are growing or have one or more established systems in place, or industry-specific workflows and integrations to consider, customizing their Salesforce CRM with the help of a trusted implementation partner like Forsys will enable them to design a solution that supports their business and the way they work.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Forsys is a <\/span><span style=\"font-weight: 400;\">leading <\/span><a href=\"https:\/\/forsysinc.com\/salesforce\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Salesforce partner<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">specializing in revenue operations with experience in more than 200 engagements, which brings deep industry insight, proven customer solutions experience, and Salesforce know-how.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To take a deep dive into the core competencies of Salesforce CRM and how our joint solutions drive growth and accelerate the path to value for businesses, <\/span><a href=\"https:\/\/www.forsysinc.com\/contact\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">talk to our experts<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What does 2023 look like for CRM innovation? What\u2019s the growth trajectory of CRM? How will CRM platforms enable and empower businesses to wow their customers with the digital customer &hellip; <\/p>\n","protected":false},"author":1,"featured_media":1021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[98,101],"tags":[],"class_list":["post-1017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","category-salesforce","latest_post"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"This blog analyzes the emerging trends &amp; predictions that will influence CRM technology in the coming years.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" 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